Incooling: cooling down the planet one server at a time
Helena Samodurova, co-founder and CCO at the startup Incooling, shares her learnings and her ambitions. Helena is born in Latvia, a volunteer at Zero Waste Europe and working full time at her startup Incooling at the High Tech Campus in Eindhoven.
“Searching for a route on your phone, posting a photo on instagram or ordering food via your tablet. All these actions require data. We use more and more data and it all has to be processed in data centers. To cool the computer servers in those data centers, a lot of energy is needed and that can be done in a more energy efficient way. We use phase change approach in our cooling systems.”
What is your mission as an entrepreneur and how is it woven in your startup?
“My personal mission is to mitigate climate change, Incooling contributes to this by cooling down the planet one server at a time.”
Where do you hope to be in 5 years with Incooling?
“Within five years we will be one of the main two-phase cooling system provider for Data Centres in Europe.”
What is your most important lesson so far?
“You don’t know what you don’t know so you should go ahead anyway.”
What are the biggest challenges you face right now with the startup?
“The pandemic limiting the way we interact with employees as well as potential partners and customers.”
What do you find to be advantages of working within/on a startup?
“Flexibility of your way of working whilst knowing that everything you do is 100% appreciated.”
What tip do you have for future entrepreneurs?
“No matter how hard it is, always have a plan!”