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GAME: FIND YOUR CUSTOMER PROBLEM

DO YOU have a potentially repeatable, scalable startup(idea)? And would you like to discover who your customer is, or if the customer problem is big enough to solve? Then the ‘Game’ module of the Startup Readiness Program is the right choice for you!

ABOUT THE PROGRAM
During 5 sessions (1 session per week), you will learn to conduct customer conversations to achieve deep customer insight. The program is a fast-paced mix of theory, practical assignments and individual coaching. The program is provided by experts in the Brabant startup ecosystem.

By joining this second part of the Startup Readiness Program, you will get a clearer picture about the first customer segment you should want to focus on. Continuous validation is central to this. Besides, you will gain access to a vast startup ecosystem and a network of like-minded entrepreneurs.

COOPERATION
The Startup Readiness Program is powered by BOM, Braventure and the Province of Noord-Brabant. Braventure is a collaboration of AgriFood Capital, Avans, BIM, BOM, Brainport, BUAS, B’WISE, Fontys, HAS, JADS, Midpoint, REWIN, The Gate, Tilburg University, TU/e and the Province of Noord-Brabant.

THE PROGRAM

The GAME module is organized in English. This program is worth € 7.500 and fully reimbursed for you by us and our partners. However, we do ask for a commitment to your presence. For more information, please contact Richelle Kant-Wouters via richelle@braventure.nl

DATES

You can find the dates for the program starting October 3th in the columns below.

LOCATION

Program starting on October 3th: The Gate, TU/e Campus Eindhoven

STARTUP FRAMEWORK

OCT 3 | 5 PM – 8 PM
The Gate, Eindhoven

You will learn how Dutch startups grow, what you can learn from other startups and which activities you should prioritize.

MARKET

OCT 10 | 5 PM – 8 PM
The Gate, Eindhoven

You will learn who your customer is and what assumptions you hold towards your customer. Besides, you will learn how big the market really is and what is your true ambition.

CUSTOMER INTERVIEWS

OCT 17 | 5 PM – 8 PM
The Gate, Eindhoven

You will learn how to conduct a good interview, what questions to ask and how to introduce yourself.

DECISION MAKING UNIT (DMU)

OCT 24 | 5 PM – 8 PM
The Gate, Eindhoven

You will learn who is involved in the buying process and how those identified actors are influencing this process. Besides, you will learn to identify the problems of those involved.

CUSTOMER PROBLEM VALIDATION

OCT 31 | 5 PM – 8 PM
The Gate, Eindhoven

You will learn which customer segment has the biggest problem and how to validate this problem. Besides, you will learn when your validation is actually successful.

EXPERIENCES FROM STARTUP FOUNDERS

INTERESTED IN THE GAME PROGRAM? APPLY HERE!

Application is possible up to two weeks before the start of the program

Deadline: SEPTEMBER 26 2023

Selection criteria apply; your startup (idea) must have a scalable and repeatable business model.

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